healthcare

Institute of Mental Health Chinese website development

Objective: To revamp the online brand of the Institute by producing a new organisational website and creating a parallel site in Chinese (due to close academic links with China)

Our approach: We worked with the new branding and communications strategy produced by the Institute to promote its growing regional (East Midlands), national and international role in research and education. The design concept took the new organisational logo and adapted the logo colours and blocks to form the new structure of the site. Upon completion of the English version of the site, we were then commissioned to produce a Chinese version which required liaison with web developers and translators in Asia.

Client view: Gerry Carton, Associate Director of the Institute of Mental Health, says: “We have always been very pleased with the service from Volute. Where others might confuse matters with technical speak, Volute communicate in every-day English so we have been able to engage effectively with them. Tim (Ryan) is a good listener and always reflects back what we need, making difficult requests appear relatively simple. We now feel we have the website that truly reflects and promotes our work which is of national and international standing.”

Website: www.institutemh.org.uk