healthcare

NHS Nottingham City website design

Objective: NHS Nottingham City, a primary care trust (PCT), wanted to re-vamp the branding and design of its website, helping to establish the organisation as the local leader of the NHS and to drive up the quality of site content for public and patients.

Our approach: We listened to the many responses received from the public, patients and service-users as part of a public consultation exercise to see what they wanted on the web site. This involved improving site navigation,adding interactive elements on the home page such as videos and improving the design and structure of the site.

We also provided the communications team with a simple content management system (CMS) to ensure the site could be easily updated and kept relevant.

Client view:Iain Fletcher, Assistant Director of Communications & Marketing at NHS Nottingham City, says: "It is vitally important we engage with members of the local public and patients in as many different ways as possible and increasingly people are finding it more convenient to obtain information about the local NHS online.

“Following feedback from the public, patients, staff and clinicians, Volute helped us put their requests into practice so that we now have a website that is more responsive to their needs. It is bright,vibrant,user-friendly and contains a huge amount of information in an accessible and easy-to-find way. We have been very pleased with the service from Volute in helping us re-launch our website which is now attracting 25% more visitors as well as lots of positive feedback on its new-look."

Website: www.nottinghamcity.nhs.uk