Whilst we are designing a website in a week it's fair to say that the business proposal itself has been reasonably well developed.
Our concept for growyourownwebsite.co.uk was to allow new and small businesses to have a website that they can update themselves and that can grow bigger as their business develops.
We worked with Touch Design to develop the GYOW brand, finally coming up with a flower device in Volute corporate colours sat on an unfeasibly elongated stalk to indicate the growth potential of the website.
We had previously purchased the growyourownwebsite.co.uk domain (along with a couple of others which didn't quite make the cut when we had our concept brainstorming).
We also set up a Twitter ID @GrowYourOwnWeb so we communicate on this popular social media channel. The Twitter limitation of 15 characters on the username also meant that we had to purchase the domains growyourownweb.com and growyourownweb.co.uk to protect our position. Don't forget to cover your position on Twitter as it is really important.
We had launch customers who had agreed to sign up to our service before it was formally launched. We had been working with them on helping us to refine our final offer as well as creating their websites and developing a variety of designs for future customers. We had also been developing a range of support materials, particularly help videos.
Tomorrow we'll tell you about our first full day's work - stay tuned.